![]() does not regulate the marketing of infant formula, researchers with the University of Connecticut and New York University wrote in a 2020 article. Many countries have put all or part of the guidelines into law.īut the U.S. The World Health Organization adopted guidelines in 1981 that restrict the advertising of infant formula and bar tactics such as giving free samples to mothers and promoting formula in health care settings. These and other marketing practices have caused controversy for decades.Ĭritics have argued that the marketing of infant formula around the world pushes mothers away from breastfeeding, which is generally considered the healthiest option for children. The situation highlights food companies' common practice of giving out free samples of infant formula through the mail, through hospitals and in other settings.
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